Updated: June 14, 2022
Personal information means information that identifies, relates to, describes, is reasonably capable of being associated with, or could reasonably be linked, directly or indirectly, with an individual or household. Your name, e-mail address, and IP address are all examples of data that may be considered personal information. Some information collected by “cookies” may also be considered personal information.
We do not consider personal information to include information that has been de-identified so that it does not allow a third party to identify a specific individual. We may collect non-personal information related to your interaction with or use of the Services.
We collect and store personal information directly from you when you interact with us in person or via social media, or when you submit it to us online on our websites, by phone, by email, or through our chatbots, including when you place orders on or through our websites. Categories of personal information that we collect about you when you interact with us online or offline may include the following:
We collect information from you directly and we may also collect your personal information from other sources, such as our partners and affiliates, and through automatic collection through our websites and emails.
If you apply to a job on our website, you will be required to create an applicant account, which involves electronic credentials (e-mail and password). As part of the recruitment process, we will collect information, such as your work experience, your identification data, your resume, and any documents that you upload, including cover letters, licenses, and certifications. We also offer you the opportunity to select applicable skills, describe your work behavior, and provide information about your motivation. Our applicant tracking system (“ATS”) allows you to include links, such as links to your LinkedIn profile, in which case, we may consider and collect information from these linked sources. We may also consider other public information about your career in our quest for talents.
We use the above categories of personal information to support our typical business activities (including compliance with legal obligations, security, and anti-fraud purposes), and to provide services to our customers, such as to:
We strive to implement reasonable measures to protect your personal information against unauthorized access or use. However, we cannot guarantee with 100 percent certainty that your personal information will be secure from theft, loss, alteration, misuse, or unauthorized access, nor do we make any representation as to the reasonableness, efficacy, or appropriateness of the measures we use to safeguard such information. We are not responsible for any attempt made by a third party to circumvent our privacy and security protocols. While you are responsible for maintaining your own passwords, please immediately contact firstname.lastname@example.org in the event that you feel the security of your account has been compromised.
We may share the categories of personal information described above with service providers that we partner with to assist us in various functions, including providing technological support and performing security and anti-fraud services, providing you with our services and products (including helping us to administer contests and promotions), and providing you with communications and marketing information on our behalf.
These service providers can be classified in the following categories:
We may have to share your personal information if necessary, in our judgment to comply with laws or regulations or in response to a subpoena, warrant, or legal order, or to protect our rights or the rights of others. When we receive such requests, we do all necessary verifications to ensure that they are lawful.
We may share your personal information as part of a transaction, financing, due diligence or for other business needs. For example, if we sell or transfer our business operations or assets, we may share your personal information with the party to that transaction. In addition, in the event we become the subject of an insolvency proceeding, whether voluntary or involuntary, we or our liquidator, administrator, receiver, or administrative receiver may sell, license or otherwise dispose of such information in a transaction approved by the court.
We may share personal information for other reasons we may describe to you from time to time or as permitted or required by law.
You can opt out of receiving our marketing emails and text messages. To stop receiving our promotional emails, you can follow the instructions in any promotional message you get from us. If you receive promotional text messages from us, you may opt out by replying “STOP”. Even if you opt out of getting marketing messages, we will still send you transactional messages. These include responses to your questions.
Do Not Track
Some browsers have “do not track” features that allow you to tell a website not to track you. These features are not all uniform. We do not currently respond to those signals. If you block cookies, certain features on our site may not work. If you block or reject cookies, not all of the tracking described here will stop.
Third Party Links
Some of our websites allow you to interact with us through Facebook Messenger. Once you are logged-in your Facebook messenger account, you can interact with us through a chatbot. Our chatbot works with artificial intelligence, which means it is not operated by a human. It responds to you based on previous interactions and programmed algorithms.
When you interact with the chatbot, it can collect your information, including your gender, location, the language you use, your IP address or a unique identifier from your device, as well as how you feel about our products or your interests, depending on the conversation you are having with this chatbot.
If you subscribe to promotional messages through the chatbot, you will be prompted to share your name, birthdate, and postal code. This is used to personalize the chatbot messages, such as to identify events in your area.
When we share your personal information with our trusted partners, they may store some of your personal information in their databases in the United States, or elsewhere in the world. If you are accessing this website from jurisdictions outside the United States, please be advised that you may be transferring your personal information to us in the United States where data protection and privacy laws may be less stringent than the laws of your country.
We will retain your information for as long as needed to provide you the website’s services, for our valid business purposes, and as necessary to comply with our legal obligations, resolve disputes, defend our legal rights, and enforce our agreements.
If you reside in California, you have the right under California Civil Code §1798.83 to ask us one time each year if we have shared personal information with third parties for their direct marketing purposes. To make a request, please send us an email, or write to us at the address listed below. Indicate in your letter that you are a California resident making a “Shine the Light” inquiry.
If you reside in California, you can make the following more specific requests with respect to your personal information:
When you make a privacy rights request under California law, we may require that you provide information and follow procedures so that we can verify the request and your jurisdiction before responding to it. The verification steps we take may differ depending on the request you make. We will match the information that you provide in your request to information we already have on file to verify your identity. If we can verify your request, we will process it. If we cannot verify your request, we may ask you for additional information to help us verify your request.
California consumers will be required to submit their first and last name and email address and may also be asked to provide their telephone number, address, or other identifying information so that we can verify the request. Please provide as much of the requested information as possible to help us verify the request. We will use the information received in a request for the purposes of responding to the request.
California law permits California consumers to use an authorized agent to make privacy rights requests. We require the authorized agent to provide us with proof of the California consumer’s written permission (for example, a power of attorney) that shows the authorized agent has the authority to submit a request for the California consumer. An authorized agent must follow the process described below to make a request. The authorized agent must also verify his/her own identity. We may confirm the agent’s authority directly with the California consumer about whom the request was made.
California consumers may submit a privacy rights request, including a request to exercise their right to opt-out of the sale of their personal information, by:
From time to time, we may offer discount codes or other perks such as branded items, for users that opt-in to our loyalty program. These discounts or perks are a way for us to show that we are excited that you want to be part of our program, receive email communication, and enjoy our products.
The details of each program are contained in the program offering but in general, we invite you to provide us with your name, email address, and birthdate. We will then send our periodic communications to our loyalty program members, which may include a discount code or a perk like a branded item. We may also contact you around your birthdate to offer additional discounts or perks to celebrate you.
How to Opt In. You can opt in using a prompt on our website that links to our loyalty program.
Right to Opt-Out. You can opt out of receiving marketing communications or participating in our loyalty programs at any time by clicking on the unsubscribe link contained in any email or text. You can also email us at email@example.com.
Value of Financial Incentive. Under the CCPA, the incentives we offer in exchange for the opportunity to market to you may be considered financial incentives. The incentive may be a discount coupon that can be used when you buy products from us or a branded item. Details of the incentive will vary depending on market conditions at the time the incentive is offered, and the value of your data will also fluctuate. Retail prices for our products and branded items vary.
Nevada residents have the right to submit a verified request directing us not to sell their personal information. If you are a Nevada resident, and would like to submit such a request, please send your request to the appropriate brand team email address listed above with subject “Nevada Privacy Rights.”
To keep your personal information current and accurate, please contact us as specified below. We will take reasonable steps to update or correct personal information in our possession that you have previously submitted via this website.
When you browse our website, different types of cookies are set on your desktop, mobile phone, or other device’s storage space. Cookies can be installed by us or can be installed by third parties.
We use different categories of cookies, including:
We use both session cookies and persistent cookies as described below:
You can control certain cookies and tracking tools. To learn more about the cookies we use, see the “Cookie” Section below. If there is no link available, then follow the instructions outlined below. Keep in mind that the cookies used on our various websites will differ and you will need to set your preferences on each Mark Anthony site you visit. Your browser may also give you the ability to control cookies or other tracking tools. How you do so depends on the type of tool. Certain browsers can be set to reject browser cookies. Since flash cookies do not reside in your browser, your browser settings will not affect them. To control flash cookies, you thus need to click here.
We and third-party advertising networks, social media companies, and other services may collect information about your use of our websites and apps over time so that they or we may display interest-based advertising using information gathered about you over time across multiple websites or other platforms. To do this, we and our vendors use several tracking tools, such as browser cookies, web beacons, and other technologies. To learn more about your options related to this type of information collection and use, visit www.aboutads.info/choices and https://optout.privacyrights.info/ to opt out of certain uses of cookies for advertising purposes. We use Google Analytics to better understand how our users interact with our websites. You can learn about Google Analytics’ currently available opt-outs at https://tools.google.com/dlpage/gaoptout/.
Options you select and choices you make are browser, website and device specific. If you clear your cookies or your browser’s cache, you will need to set your preferences again.
The website is not directed to, and we do not knowingly collect personal information from, persons under the age of 21. We do not knowingly collect or store personal information from anyone under the age of 21. ANY PERSON WHO VISITS ANY PORTION OF THE WEBSITE REPRESENTS TO US THAT HE OR SHE IS 21 YEARS OF AGE OR OLDER AND MUST IMMEDIATELY LEAVE THE WEBSITE IF UNDER THE AGE OF 21.
Although we do not knowingly collect or store personal information from children, if we learn that we have collected personal information from a child under age 13 without parental consent, we will delete that information as quickly as possible. If you believe that we might have any information from or about a child under 13, please notify us at firstname.lastname@example.org.
You can always reach out to us by e-mail at email@example.com, our privacy officer will get back to you as soon as possible.
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