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Stop bailing on friends. Start bonding with CLAWS™

DRINKING BETTER NEVER TASTED SO GOOD


White Claw® Zero Proof not only combines iconic White Claw® flavors with complex secondary notes, but uniquely adds hydrating electrolytes, no artificial sweeteners and only 15 calories per 12 oz can.
It’s your way to enjoy drinking with friends, without drinking alcohol. Bold and tasteful flavors that last, with a refreshing, just lightly-sparkling finish.

ADULTS TODAY DON’T WANT TO DRINK LESS. THEY WANT TO DRINK LESS ALCOHOL


Drinking culture, once synonymous with drinking alcohol, has fundamentally changed. Excessively sweet mocktails can be too indulgent, non-alcoholic beers lack the taste and complexity that’s stripped away with their alcohol, and bland flavored waters or seltzers are no substitute. White Claw®  Zero Proof is a drink originally crafted with today’s adults in mind.  


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Bold & Tasteful Flavor


White Claw® Zero Proof is the only non-alc that has a bolder and more complex flavor than its alcoholic counterpart. With secondary notes from fruit flavors, lightly sparkling to dial-in the most refreshing taste, and electrolytes for hydration.


White Claw® Zero Proof


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Big on Flavor. Light on the Rest.


The refreshing flavor of White Claw® Zero Proof was created to give even more people a reason to say “yes” to any drinking invitation, make the right first impression, and connect over drinks. 

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