Our Story

WHITE CLAW LETS FRIENDSHIP FLOW

Nothing beats the rush of connecting with friends.

But getting yourself out there or getting the group together can feel like a second job.

White Claw makes time with friends feel refreshingly easy.

It’s for light, uplifting moments, with something for every kind of drinker,
so you feel free to get together and follow your own tastes. Iconic flavors elevate the moments you share, making time together even more memorable.

Because the more time we spend with friends, the happier life feels. White Claw even did the research to prove it.

TAKE A LOOK

IT’S NOT WHERE YOU’RE AT.
IT’S WHO YOU’RE WITH.

For the new Grab Life by the Claw^™ campaign, White Claw has partnered with 2X GRAMMY^®-nominated and Diamond-certified artist Teddy Swims, who writes songs made for singing together. Loudly.

“The most powerful thing about music is its ability to bring friends together.”

— Teddy Swims

BETTER VIBES FOR BETTER CONNECTIONS

Refreshing flavors for every character on the block. Inviting taste for every kind of energy you bring. White Claw is your call to connect, for real.

Low-key times with your day-ones? We’re there.
Epic hangs on the hilltops and rooftops? Count us in.
Pop up parties? Always?

Wherever you find yourself, grab your friends, your Claws, and watch what happens next.

View the range

DRINKS LIKE NO OTHERS

40 years of innovation goes into White Claw, the original, Cold Wave Filtered^™ Hard Seltzer. Iconic flavors create excitement. A light, crisp taste calls you to join more social occasions, the ones that leave you feeling energized from friends. some have tried to copy our look. None could replicate our “why:” White Claw was created for more refreshing social connections.

Today there’s a Claw for just about every kind of gathering – spontaneous, laid back, amped up, elevate, and even the ones where alcohol isn’t invited.

White Claw gives more people more reasons to get together, show up, spend quality time, strengthen the bonds between friends and GRAB LIFE BY THE CLAW^™